Hi, I'm Jacqueline!

I’m a visual designer and the founder of Púca Studio—where design meets sustainability, creativity, and care. I help purpose-driven organisations, small businesses, and cultural projects tell their stories with clarity and intention through thoughtful visual design. My work spans visual identity development, UX/UI, graphic design, and consultations  always shaped by curiosity, purpose, and collaboration.

I was born in San Antonio, Texas, and raised in Milan, Italy, surrounded by art. My family includes painters, architects, a sculptor, and even a fresco artist.

At the University of Lugano, in Switzerland I studied visual communication, web design, and sustainable management. That’s where I discovered the power of design to shape not just aesthetics, but impact. In 2023, I founded Púca Studio to explore that connection intentionally.

Philosophy

Design, for me, is about bringing clarity, emotion, and connection to ideas that matter. I use it as a human tool, not just a visual one.

I believe visuals should do more than look good—they should feel grounded, meaningful, and true to the people behind them.

At Púca Studio, named after the shape-shifting Irish spirit, I embrace creativity as a force for transformation. I collaborate with people who care—about the planet, about others, about doing things with intention—and help them express their values through design.

Process

I don’t follow a set style or formula. Every project is its own world—with its own needs, pace, and goals. I take the time to listen, research, and understand what makes each client’s work unique.

From there, I design solutions that are not just functional but emotionally true to who you are and the people you want to reach.

Services

My expertise spans a variety of design disciplines, including Web Design, App Design, UX/UI Design, Visual Identity, and Marketing Assets. Explore the full range of services offered:

UX/UI Design

Information Architecture • Wireframes • Prototyping

Visual Identity Development

Logo design • Color palette • Typography • Photography style  • Brand assets • Style guide • Brand refresh

Graphic Design

Brochure • Posters • Social media templates • Merchandise • Illustrations • Infographics • Business cards • Stationary design

Consultation and Creative Direction

Brand or website audits • Design feedback and direction • Visual storytelling advice • Sustainability-focused design guidance • Clarity on first or next steps • Moodboard or visual references • Support for in-house design teams

Cilents

Alessia Barossi, Catalyst For Change Vietnam, Edwing Leonardo, Ehsan & Co. LLC., FoodCycle LA, Love Estetica, Tenuta Santa Teresa, Valeria Crispi.

 

Word of appreciation

Umaar Ehsan | CEO Ehsan & Co LLC.
I had the pleasure of working with Jacqueline, and I can’t say enough good things. She played a key role in helping my team establish a clear and thoughtful design direction. Her eye for detail and creative intuition as a visual designer really stood out — she brings both clarity and beauty to every project she touches.
Isabella Solano | COO Ehsan & Co LLC.
Jay understands that design isn’t just about making something look beautiful; it’s about connecting people and the missions that matter. Her work with non-profits and emphasis on mission-based organizations highlights her need to make an impact!
Sophie Berndt | Board Member at Catalyst for Change Vietnam
I've been working with Jay on a website project, and I can only give her the highest recommendations! Not only was she dedicated to the project, but she also inspired us with her ideas and improvisation. Her friendly and easygoing personality was always a reason to smile. I would give her 10 stars if it were possible!
Mya Tran Ngo | Communication Manager at Catalyst for Change Vietnam
I had an amazing experience working with Jacqueline on a website project! Her creativity, professionalism, and attention to detail were outstanding. She understood our vision and delivered a stunning, professional, user-friendly site that exceeded our expectations. Highly recommended!!!
Jagdeep Birdee | Designer at Ehsan & Co. LLC
It's been a great experience working with Jay. She takes time and effort to understand the mission, and her incredible designs reflect this in every aspect. Jay's enthusiasm and positive energy make her a joy to work with, and I would highly recommend to anyone interested!
Davis Wang | Software Developer at Ehsan & Co. LLC
Jay goes above and beyond every time! One of the most reliable and outstanding designers out there, and puts forth an inspirational energy towards anything she works on!
Nancy Beyda | Founder and Director at FoodCycle LA
Jacqueline was great to work with - very responsive and had wonderful ideas to help us achieve. our goals with the website. I can recommend her highly.

Contact

For new project enquiries, please fill out this form or reach out to me at jac@pucastudio.com.

To support meaningful work, I offer discounted rates for nonprofits, first-time collaborators, and referral clients. If that’s you, feel free to reach out—I’d love to hear your story.

Ready to start something together?

I’m just a message away.