Make it make sense A few years ago, I volunteered at a wildlife rehab centre — a quiet, powerful place where people worked tirelessly to heal and release animals. The impact was real, but often unseen. I still follow them online, and if I hadn’t been there, I might not grasp the full scope of […]

Visuals in activism I often think about how design is used to amplify a message. It’s not just about websites and branding; it’s about being at the forefront of change. And here I realised it, activist movements – both past and present – are a great example of how visuals play a crucial role in […]

How to identify your brand’s purpose In a world full of choices, people gravitate toward brands with purpose — like The Ocean Cleanup, Patagonia, or The Body Shop. For mission-driven brands, purpose isn’t a bonus; it’s the foundation. So how do you find yours? Let’s break it down into simple, actionable steps. Before we explore […]