Catalyst for Change.

A courageous female led organisation that empowers disadvantaged women and children all over Vietnam

Catalyst for Change (C4C) leads a vital movement to uplift marginalised women and children in Vietnam, tackling ongoing gender disparities and educational barriers. Dedicated to positive change, C4C provides essential educational, vocational, business, and mental health support to rural children and disadvantaged women. Their mission is to empower these individuals through tailored programs that promote cross-cultural understanding and sustainable development. By working closely with single mothers and survivors of domestic violence, they contribute to the global fight against gender inequality, fostering empowerment for women and educational opportunities for the next generation, to drive sustainable social progress in Vietnam.

Scope: Creative Direction, Brand Identity, Web Design

Area: Social impact, Gender equity, Education

Location: Da Nang, Vietnam

C4C was ready for a refresh to bring their brand identity into focus and re-energize their website as they prepared to expand and bridge connections with the local community and draw in global partners and volunteers. The new look centres on warmth and connection, with a rich colour palette that radiates empowerment, trust, and community. The visual style blends organic shapes with clean, minimal typography, creating a soft and welcoming feel that flows effortlessly through all of C4C’s assets, keeping the brand cohesive yet adaptable to meet the needs of every audience.

Words of appreciation

Sophie Berndt | Board Member at Catalyst for Change Vietnam
I've been working with Jay on a website project, and I can only give her the highest recommendations! Not only was she dedicated to the project, but she also inspired us with her ideas and improvisation. Her friendly and easygoing personality was always a reason to smile. I would give her 10 stars if it were possible!
Mya Tran Ngo | Communication Manager at Catalyst for Change Vietnam
I had an amazing experience working with Jacqueline on a website project! Her creativity, professionalism, and attention to detail were outstanding. She understood our vision and delivered a stunning, professional, user-friendly site that exceeded our expectations. Highly recommended!!!
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